
ACA Open Enrollment 2027: Dates and a Call Buying Playbook for Agencies
The dates are only the beginning. Here is how an agency should prepare its staff, call routing, buying budget and campaign economics for 2027 enrollment.
Jarrod Scott 6 min read
Founder, Oracle Leads
Jarrod Scott is the founder of Oracle Leads, the self-serve marketplace where licensed insurance agencies buy live health insurance calls on their own bid. His background is in insurance claims and lead generation, and he builds the routing, pricing and billing systems behind the platform. He writes about how agencies can buy calls with clear pricing, budgets they control and a record behind every charge.

The dates are only the beginning. Here is how an agency should prepare its staff, call routing, buying budget and campaign economics for 2027 enrollment.
Jarrod Scott 6 min read

Seven and a half weeks, strict marketing rules and the highest call demand of the year. Here is how to buy for it.
Jarrod Scott 3 min read

The price of a call is set by where it comes from, who it reaches and what has to happen before it bills. Here is how to read it.
Jarrod Scott 5 min read

Three products, three different jobs. Pick the one your team can actually work.
Jarrod Scott 4 min read

Every setting on a call campaign is a control on what you buy. Set them on purpose.
Jarrod Scott 3 min read

The billing rule decides what you actually pay for. Read it before you read the price.
Jarrod Scott 3 min read

Cost per call is a price. Cost per sale is the number that tells you whether to keep buying.
Jarrod Scott 3 min read

The price tag only makes sense once you know how many other agents are calling the same person.
Jarrod Scott 3 min read

Consent rules attach to the calls and texts you make. Know which of yours those are.
Jarrod Scott 4 min read